Mega-Zines! "We looked at a lot of advertising agencies. Craig Yoe was the only
creative in sync with Mudd's wacky culture and zany sense of humor." — Jo Ann D. Jacobsen, VP of Merchandising and Design, Mudd Jeans
YOE! Studio took the hottest brand of jeans for teenage girls and gave
them a leg up on the competition with the pocket-sized Mudd Zine. In addition to creating the concept
and content for Mudd Zine, YOE! Studio also dreamed up the idea of distributing the zine via the back
pocket of Mudd Jeans – putting us in the pants of over one million teenage girls every three months
(you know what we mean...sicko). Mudd Zine – along with the YOE!-designed Muddjeans.com – is packed
with fashion trends, celebrity interviews (including Britney Spears' first-ever interview), horoscopes
and more!
Client: Mudd Jeans
Big Boy Magazine
Everybody loves a makeover, even Big Boy! YOE! Studio pampered the
prized icon by revitalizing the character and the magazine, leading them boldy into the 21st century
(and being featured on CNN in the process)! YOE! Studio packs each Big Boy Magazine with celebrity
interviews (including Rosie O' Donnell, our best bud Britney Spears, and 'N Sync), jokes, puzzles,
and comic stories. Big Boy Magazine is distributed every six weeks, and reaches nearly one million
kids who visit Big Boy restaurants worldwide. (more Big Boy) Client: Big Boy Restaurants
Nickelodeon Magazine
As Consulting Creative Director for Nickelodeon for two and
a half years, one of Craig Yoe's responsibilities was to brainstorm ideas for the launch of Nickelodeon
Magazine. Today, the successful magazine boasts celebrity interviews, comics and other kid-friendly
features.
Client: Nickelodeon
